PERFORMANCE CREW SOCKS
YOUR
NEXT
MOVE.
Grip inside. Grip outside.
Confidence in every direction.
INSIDE + OUT.
01 / THE CONNECTION
GRIP INSIDE.
GRIP OUTSIDE.
Your next move starts inside your shoe. SOKLOC connects foot to sock and sock to shoe with 360° mirrored dual grip.
SOCK → SHOE
The connection
continues around.
Exterior tread meets the inside of your footwear across the top, both sides and sole of the foot.
01 Top of the foot
Grip meets the inside of your shoe’s upper, extending the connection above your foot.
02 Both sides
Raised tread continues around both sides, where the sock meets the walls of your shoe.
03 The sole
The grip beneath your foot meets the shoe’s footbed. It is part of the same wraparound system.
04 Space to flex
Grip-free knit channels separate the tread, giving the sock space to bend with your foot.
UP CLOSE / ACTUAL PRODUCT DETAIL
THE DETAIL
IS THE DIFFERENCE.
Raised geometric tread.
Flexible knit channels.
A connection built around the foot.
02 / YOUR GAME
DIFFERENT GAMES.
SAME INTENT.
Plant with purpose. Move with confidence.
For women and men who put thought into every part of their kit.
BASKETBALL / THE NEXT CUT
Find your space.
The pivot. The first step. The change of direction. Keep your attention on the play, with grip at both contact points inside your basketball shoes.
Meet the performance crew ↗03 / IN MOTION
YOUR NEXT MOVE.
28 SECONDS / SOUND ONFilm transcript
Your next move. 360° mirrored dual grip. Grip inside. Grip outside. Foot / sock / shoe. 360° coverage. Top. Sides. Sole. Grip-free channels for flex. Application concept. Basketball. American Football. Soccer. Tennis. SOKLOC. Your next move. Grip inside. Grip outside. Instrumental music accompanies the on-screen text.
SOKLOC PRODUCT CONCEPT / FINAL BRAND PLACEMENT IN DEVELOPMENT
04 / MEET YOUR NEXT PAIR
THE
PERFORMANCE
CREW.
360° MIRRORED DUAL GRIP
Start with the layer between you and your shoes. A performance crew sock with grip on both sides of the connection.
- Inside grip: foot to sock
- Outside grip: sock to shoe
- Coverage: top, both sides and sole
- Grip-free channels for flex
Price, sizing and ordering details will be announced at launch.
CONTROL IN MOTION
GRIP DRIVES
PROGRESS.
Make your next move ↗05 / GOOD QUESTIONS
THE
DETAILS.
What is 360° mirrored grip?
A dual-grip system: interior grip connects your foot to the sock, while exterior grip connects the sock to your shoe. Grip extends across the top, both sides and sole, with grip-free knit channels for flex.
Does the grip touch the ground?
SOKLOC is designed to work inside your footwear. The exterior tread meets the inside of your shoe; it is not a replacement for the shoe’s outsole.
Which sports is SOKLOC for?
Basketball, American Football, Soccer and Tennis are our four core sports. The same focus on in-shoe connection also informs training and other sports.
Are the socks for women and men?
Yes. SOKLOC is for male and female athletes. Confirmed size ranges and the applicable shoe-size system will be published before ordering opens.
How should they fit and be cared for?
Your footwear should fit comfortably with the socks on, with room for your toes. Follow the final product label for washing and drying instructions. Confirmed fit and care guidance will accompany the launch.
When can I buy a pair?
Ordering is not open yet. Confirmed price, availability, delivery and returns information will appear here at launch.