PERFORMANCE CREW SOCKS
YOUR
NEXT
MOVE.
Grip inside. Grip outside.
Confidence in every direction.
THE LAYER BETWEEN YOU AND YOUR SHOES
EVERY DETAIL.
CONNECTED.
You invest in your performance. Give the layer inside your footwear the same thought.
INSIDE + OUT.
01 / THE CONNECTION
GRIP INSIDE.
GRIP OUTSIDE.
Your next move starts inside your shoe. SOKLOC connects foot to sock and sock to shoe with 360° mirrored dual grip.
FOOTSOCKSHOE
TWO CONTACT POINTS. ONE SYSTEM.
FOOT → SOCK → SHOE
GRIP INSIDE.
GRIP OUTSIDE.
Your foot can move against your sock. Your sock can move against your shoe. SOKLOC brings grip to both contact points, connecting the layer between you and your footwear.
Mirrored grip inside and out.
Grip-free knit channels leave room to flex.
Tap a contact point to explore. Red highlights show the contact areas; they are not separate inserts.
UP CLOSE / ACTUAL PRODUCT DETAIL
THE DETAIL
IS THE DIFFERENCE.
Raised geometric tread.
Flexible knit channels.
A connection built around the foot.
02 / YOUR GAME
DIFFERENT GAMES.
SAME INTENT.
Eleven sports. One connection.
For athletes who put thought into every part of their kit.
BASKETBALL / THE NEXT CUT
Find your space.
Read the court, plant your foot and choose your next move. SOKLOC puts grip against your foot and the inside of your basketball shoe.
Explore basketballFIND YOUR SPORT
03 / IN MOTION
YOUR NEXT MOVE.
ONE BRAND. THREE FILMS.Every detail.
The film could not load. Open the film directly.
Read the brand film transcript
You invest in every detail. You back yourself. So why stop at your shoe?
SOKLOC. Grip inside, against your foot. Grip outside, against your shoe.
In the moment, control is the advantage. You invest in your performance. Because you invest in you.
The confidence of better control. SOKLOC. Your next move.
Why stop at your shoe?
The film could not load. Open the film directly.
Read the manifesto transcript
Ski boots. Track spikes. Soccer boots. Football cleats. Tennis shoes.
You invest in every detail. Chasing a fraction off your best. A stronger start. A longer drive. A sharper change of direction. You put in the hours. You back yourself.
So why stop at your shoe?
SOKLOC. Grip inside, against your foot. Grip outside, against your shoe. Around the top, sides and sole. With room for the knit to flex.
The confidence of better control. In the moment, control is the advantage.
You invest in your performance. Because you invest in you.
SOKLOC. Your next move.
The move you don’t see.
The film could not load. Open the film directly.
Read the explainer transcript
The move everyone sees. A cut. A turn. A split step.
But movement happens inside your shoe, too. Your foot can shift against your sock. Your sock can shift against your shoe. Two contact points. One overlooked layer.
SOKLOC brings grip to both sides. Inside, in contact with your foot. Outside, in contact with your shoe.
Different games. The same connection. Grip inside. Grip outside. SOKLOC. Your next move.
SOKLOC PRODUCT CONCEPT / FINAL BRAND PLACEMENT IN DEVELOPMENT
04 / MEET YOUR NEXT PAIR
THE
PERFORMANCE
CREW.
360° MIRRORED DUAL GRIP
Start with the layer between you and your shoes. A performance crew sock with grip on both sides of the connection.
- Inside grip: foot to sock
- Outside grip: sock to shoe
- Coverage: top, both sides and sole
- Grip-free channels for flex
Get launch, price and sizing details by email. No payment required.
Take a closer look at the grip
CONTROL IN MOTION
GRIP DRIVES
PROGRESS.
Join the waitlist 05 / GOOD QUESTIONS
THE
DETAILS.
What is 360° mirrored grip?
A dual-grip system: interior grip connects your foot to the sock, while exterior grip connects the sock to your shoe. Grip extends across the top, both sides and sole, with grip-free knit channels for flex.
Does the grip touch the ground?
SOKLOC is designed to work inside your footwear. The exterior tread meets the inside of your shoe; it is not a replacement for the shoe’s outsole.
Which sports is SOKLOC for?
Basketball, American football, soccer, tennis, golf, ice hockey, skiing, snowboarding, track running, boxing and lacrosse. The same principle runs through them all: grip inside against your foot, grip outside against your footwear.
Are the socks for women and men?
Yes. SOKLOC is for male and female athletes. Confirmed size ranges and the applicable shoe-size system will be published before ordering opens.
How should they fit and be cared for?
Your footwear should fit comfortably with the socks on, with room for your toes. Follow the final product label for washing and drying instructions. Confirmed fit and care guidance will accompany the launch.
When can I buy a pair?
Ordering is not open yet. Join the waitlist for launch, price, sizing and ordering details. Joining is free and does not place an order.